Growing up in her grandmother’s kitchen, Julissa Prado would listen to stories of her family’s journey from Mexico to the U.S., a journey of resilience, hope and endless creativity.
Little did she know that, years later, she’d channel that same spirit into creating Rizos Curls, a thriving business that celebrates natural hair and empowers the Latinx community to embrace their roots—both literally and figuratively.
Stories like hers are woven into the fabric of the U.S., where Latino entrepreneurs have long been contributing to the nation’s economy, culture and sense of community.
As we celebrate Latinx Heritage Month, it’s a time not only to reflect on the cultural richness that Latinos have brought to the U.S. but also to uplift those who are using their businesses to make a lasting social impact.
These businesses and organizations are proof that, when culture and commerce intersect, the results can be transformative for communities—and the country as a whole.
Now, let’s dive into the stories of some incredible Latino-led social enterprises that are doing more than just running successful businesses and nonprofits—they’re shaping a better future. From empowering communities to championing sustainability and environmental justice, these organizations are living proof that purpose-driven entrepreneurship isn’t just possible.
It’s thriving.
Spotlight on social enterprises
1. Rizos Curls
Founded by Julissa Prado, Rizos Curls is a curly hair care brand that’s been making waves in the beauty industry. Julissa started the business with a mission to celebrate natural curls and challenge Eurocentric beauty standards, especially for women in the Latino community. Beyond selling hair products, Rizos Curls is known for fostering a strong sense of community, hosting events that empower women of color, and giving back through initiatives like scholarships and mentorship programs.
2. El Mercadito de Los Angeles
Founded by a group of Mexican-American entrepreneurs, El Mercadito de Los Angeles is an iconic market in East L.A. that serves as both a business and a community gathering spot. It’s a multi-level market offering everything from fresh produce and artisanal goods to traditional Mexican food and live music. The founders have maintained the market as a cultural hub, a place for social gatherings, and a resource for local entrepreneurs—particularly those from immigrant backgrounds.
3. Alter Eco
Led by co-founder Edouard Rollet, Alter Eco is a fair trade food company that produces organic chocolate, quinoa and rice. The company is committed to sustainability at every level—from working directly with small-scale farmers in Latin America to using eco-friendly packaging. They’re known for their delicious chocolate bars, but what really sets them apart is their dedication to regenerative agriculture, reducing their carbon footprint, and creating positive social impact. Alter Eco is also involved in reforestation projects, making them a leader in both the food industry and sustainability.
4. Prospera
Based in Oakland, CA, and led by Chilean-born Paloma Aguirre, Prospera is a nonprofit and social enterprise that supports Latina entrepreneurs in launching their own cooperative businesses. While not a typical product-based business, Prospera itself is structured as a B Corp, emphasizing ethical business practices, environmental sustainability, and women’s economic empowerment. Their goal is to create economic opportunities for Latina immigrants while fostering community-driven businesses.
5. Guayakí Yerba Mate
Co-founded by Argentinian-born Alex Pryor, Guayakí Yerba Mate is one of the most successful B Corps with a mission to “regenerate ecosystems and create vibrant communities.” They sell organic yerba mate, a traditional South American beverage, but what makes them stand out is their commitment to social and environmental change. Guayakí partners with Indigenous communities in South America to grow and harvest yerba mate sustainably, helping to restore the Atlantic rainforest. The company is deeply involved in regenerative agriculture and community development, making them a pioneer in the world of conscious capitalism.
6. GreenLatinos
Founded by Mark Magaña, GreenLatinos is a nonprofit and social impact organization that focuses on environmental justice for Latino communities. While it’s more of an advocacy group than a typical business, GreenLatinos works closely with the American Sustainable Business Council to push for environmental policies that protect Latino communities and ensure they have access to clean air, water, and sustainable jobs. GreenLatinos also partners with businesses to encourage green practices and promote the voices of Latino environmental leaders.
7. Latino Outdoors
Founded by José González, Latino Outdoors is another organization closely aligned with the American Sustainable Business Council. While it’s more of a social impact group than a traditional business, Latino Outdoors promotes environmental education and access to outdoor spaces for Latino communities. They partner with businesses and government agencies to ensure outdoor equity and environmental justice. Along with ASBC, Latino Outdoors advocates for policies that support outdoor access for all and promote sustainable practices in the outdoor industry.
Key Takeaway
As we reflect on the incredible impact of Latino entrepreneurs and justice-driven organizations, it’s clear that their work goes far beyond business.
They are building pathways for empowerment, advocating for equity, and keeping culture at the heart of everything they do.
Latinx Heritage Month is a powerful reminder that these contributions aren’t just part of the story—they are the story.
It’s a celebration of resilience, innovation and the undeniable truth that the Latinx community is shaping the future of social impact in America. And that’s something we should honor—not just this month, but every day.