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Let's Own Your Narrative and
Build a Movement in the Process

Whether you’re trying to build a team to carry out your mission, get funders to support your work or build an audience of soul brothas and sistas who believe in your social cause, you’re going to need a digital communications plan to help you reach your goals.

Using my C.O.M.M.U.N.I.T.Y. digital communications framework, we’ll have the perfect formula that allows us to own your narrative and make sure the work you’re putting in now keeps on paying dividends in the future.

“But how do I get more traffic to my website?”

“And how do I get people who visit my website and social media pages to support my work in real life?”

So glad you asked. I specialize in helping entrepreneurs and changmemakers figure that part out by stepping in as their digital communications manager…which means, just like I’ve done with other businesses and organizations just like yours, I can help you increase your online presence if you are looking to:

Fill your website

with fans and supporters—not just readers

Become that well-known authority figure

in your industry instead of just working with one

Create something

that is much bigger than just a one-off campaign

Make everything you release

a hit as a result of the groundwork you put in at the start

Build a movement

(which is ultimately how you achieve the maximum measure of success)

Packages

Select the package the best fits the impact you’re trying to make with your racial equity and inclusion efforts

Elevate

If you’re in the business of advancing racial equity and social justice and you’re looking to elevate your online presence, then the Elevate package is for you.

Here’s what’s included:

Strategy
  • Strategic roadmap customized for your business or organization using my C.O.M.M.U.N.I.T.Y. digital communications framework
Website
  • Voice-of-customer research (message mining, customer surveys, content audit, competitor research)
  • WordPress mobile responsive website design
  • Copywriting that connects your message with your soul brothas and sistas
  • Search engine optimization that prioritizes storytelling
  • Social media integration
  • Digital marketing tools to grow your email list and accelerate your social cause
  • Validation of copy and design with online focus groups to test communications strategy with the community
  • Ongoing website maintenance
Social Media
  • 20 engaging posts every month for your Facebook, Twitter or Instagram page
  • Content curation to build your community and drive engagement
  • Analysis of your social media page’s engagement to optimize growth of your brand
  • Social media monitoring to keep track of the best keywords, phrases and content that will help establish you as a symbol of hope in your community
Blogging
  • 1-2 highly-researched blog posts for your website to turn your expertise into thought-provoking content
  • Profiles of your founder, staff, board members and people you help in the community
  • Continuous topic planning, copy editing and featured images that help your website get noticed by your soul brothas and sistas
  • End-of-the-year racial equity and inclusion report to showcase your commitment to your social cause
  • Content upgrades for each blog post that build your email list and generate leads
  • Each blog post is accompanied by an eblast to promote your message and nurture leads
  • Social media posts produced for each blog post to get people engaged in your social cause

“You don’t have to know the technical aspects of what you want or how to achieve it. Martin was wonderful in allowing me to ‘imagine’ what my website should and could look like and then create a plan to achieve it.”

Trena Turner     Faith in the Valley

Ready to get started?

Pricing starts at $2,897/month. Web design starts at $4,997.

Engage

If you’re at the earlier stages of building your movement and you’re looking to get to that next level, you need someone to help you identify the best way to engage your team, funders and audience. The Engage package is the best place to start.

Here’s what’s included:

Strategy
  • Strategic roadmap customized for your business or organization using my C.O.M.M.U.N.I.T.Y. digital communications framework
Choose One:
Website
Social Media
Blogging
  • Ongoing website maintenance or
  • 20 engaging posts every month for your Facebook, Twitter or Instagram page or
  • 1-2 highly-researched blog posts for your website to turn your expertise into thought-provoking content

“Martin expertly established and launched the digital communications strategies for my corporate and nonprofit websites. His work is impeccable and his ongoing professional web content maintenance service offers me affordable peace of mind.”

Glenn Singleton     Pacific Educational Group

Ready to get started?

Pricing starts at $967/month

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