Let's Own Your Narrative and
Build a Movement in the Process

Whether you’re trying to build a team to carry out your mission, get funders to support your work or build an audience of soul brothas and sistas who believe in your social cause, you’re going to need a digital communications plan to help you reach your goals.

Using my C.O.M.M.U.N.I.T.Y. digital communications framework, we’ll have the perfect formula that allows us to own your narrative and make sure the work you’re putting in now keeps on paying dividends in the future.

“But how do I get more traffic to my website?”

“And how do I get people who visit my website and social media pages to support my work in real life?”

So glad you asked. I specialize in helping entrepreneurs and changmemakers figure that part out by stepping in as their digital communications manager…which means, just like I’ve done with other businesses and organizations just like yours, I can help you increase your online presence if you are looking to:

Fill your website

with fans and supporters—not just readers

Become that well-known authority figure

in your industry instead of just working with one

Create something

that is much bigger than just a one-off campaign

Make everything you release

a hit as a result of the groundwork you put in at the start

Build a movement

(which is ultimately how you achieve the maximum measure of success)

Packages

Select the package the best fits the impact you’re trying to make with your racial equity and inclusion efforts

Make An Impact

If you’re in the business of advancing racial equity and social justice and you’re looking to elevate your online presence, then the Elevate package is for you.

Here’s what’s included:

Strategy

Strategic roadmap customized for your business or organization using my C.O.M.M.U.N.I.T.Y. digital communications framework

Website

Voice-of-customer research (message mining, customer surveys, content audit, competitor research)

WordPress mobile responsive website design

Copywriting that connects your message with your soul brothas and sistas

Search engine optimization that prioritizes storytelling

Social media integration

Digital marketing tools to grow your email list and accelerate your social cause

Validation of copy and design with online focus groups to test communications strategy with the community

Ongoing website maintenance

Social Media

20 engaging posts every month for your Facebook, Twitter or Instagram page

Content curation to build your community and drive engagement

Analysis of your social media page’s engagement to optimize growth of your brand

Social media monitoring to keep track of the best keywords, phrases and content that will help establish you as a symbol of hope in your community

Blogging

1-2 highly-researched blog posts for your website to turn your expertise into thought-provoking content

Profiles of your founder, staff, board members and people you help in the community

Continuous topic planning, copy editing and featured images that help your website get noticed by your soul brothas and sistas

End-of-the-year racial equity and inclusion report to showcase your commitment to your social cause

Content upgrades for each blog post that build your email list and generate leads

Each blog post is accompanied by an eblast to promote your message and nurture leads

Social media posts produced for each blog post to get people engaged in your social cause

“You don’t have to know the technical aspects of what you want or how to achieve it. Martin was wonderful in allowing me to ‘imagine’ what my website should and could look like and then create a plan to achieve it.”

Trena Turner Faith in the Valley

Ready to get started?

Pricing starts at $2,897/month. Web design starts at $7,500.

Book Your Free Discovery Call

Make A Bigger Impact

If you’re at the earlier stages of building your movement and you’re looking to get to that next level, you need someone to help you identify the best way to engage your team, funders and audience. The Engage package is the best place to start.