Project
Website Design

Client
Business

The California Small Business Coalition for Racial Justice is a statewide coalition working to advance racial equity in California’s financial systems by supporting small businesses led by people of color and advocating for fair access to capital.

We partnered with the coalition to design and launch a custom website that established them as a credible, authoritative voice in the financial equity space. Our work focused on translating a complex, policy-driven mission into a clear, accessible digital presence that speaks to funders, partners, policymakers, and small business advocates alike.

Scope of work included:

• Custom website design rooted in credibility, clarity and coalition-building
• Strategic messaging to position the coalition as a go-to authority on racial justice in small business finance
• Content structure that supports long-term growth, visibility, and ongoing updates

The result is a digital home that does more than look good. It signals leadership, builds trust, and strengthens the coalition’s ability to influence conversations about equity in California’s financial systems.