Project
Social Media

Client
Business

Goods Unite Us is a values-based shopping app that helps millions of people align their purchasing power with their politics, turning everyday spending into a form of civic action.

We partnered with Goods Unite Us to strengthen their social media strategy and re-engage users around the real-world impact of values-based spending. Our work focused on transforming the app from a useful tool into an ongoing movement—one that keeps users informed, inspired, and motivated to act.

Scope of work included:

• Audience-driven content strategy rooted in user behavior and political moments
• Branded visuals and short-form video that clearly explain how the app works—and why it matters
• Re-engagement campaigns using UGC, influencers, and empowering calls to action
• Messaging that connects everyday purchases to larger democratic and social outcomes

The new social media strategy helps Goods Unite Us stay top-of-mind while reminding users why their everyday choices still matter.