Every Social Enterprise Needs to Have a Video Like This

Looking for a way to make your organization's storytelling more impactful? Learn from successful examples like this Beats by Dre commercial, and empower your social enterprise to build authentic, emotionally resonant connections with your audience. It's not just about producing videos—it's about sharing the heart and soul of your mission.
Contributed by Martin Ricard—October 25, 2023
Every Social Enterprise Needs to Have a Video Like This

In today’s fast-paced, socially conscious world, many businesses and nonprofits are making an attempt to inspire change in our society.

You’ve likely heard that video is an essential tool for helping organizations achieve that goal.
But is there more to the story?

We all know that eye-catching videos with trendy music grab people’s attention. But a true connection with someone often takes going beyond the surface.

A recent example that really stands out is the “You Love Me” commercial by Beats by Dre. It boldly challenged societal norms and called for America to show genuine appreciation of Black culture and people.

This ad was a work of genius, addressing a common adversary — white supremacy — in a poetic and thought-provoking way. It urged white people, specifically, and America, as a whole, to genuinely appreciate Black people and our culture, rather than just appropriate it.

Clearly, its focus was on a cause greater than making a profit.

Read on to learn why every justice-motivated organization should consider creating their own version of “You Love Me” to meet their needs and rally support around their mission.

In today’s social media-driven world, video has become an increasingly powerful tool for social enterprises to convey their message to a large and diverse audience.

A well-done video helps convey an organization’s message, impact and values. More importantly, videos are often a critical part of any marketing and fundraising.

Also, social algorithms have shown a distinct preference for video content. This is not a random coincidence, but rather a calculated move based on user behavior.

Video content tends to engage users for longer periods and elicits higher engagement rates, which translates into likes, shares and comments. Consequently, these algorithmic responses are geared toward ensuring users stay on the platform for as long as possible.

If a social enterprise can create compelling, meaningful and high-quality video content, its chances of gaining visibility in this crowded digital space increase dramatically.

So let’s talk a little bit about visual storytelling and why it has become a powerful way to spread awareness about social justice.

Read more on Medium.

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