Stories
Check out our perspectives on social entrepreneurship, racial equity, social justice and how you can use our proven social impact marketing strategies to grow your online presence.
Faith in the Valley: A Community Symbol Case Study
Faith in the Valley, a grassroots community organization, partnered with Community Symbol to tell its story to the community and bolster its online reputation when they made the bold move to consolidate and strengthen its regional organizing network. This partnership has created a platform to empower marginalized communities in California’s Central Valley for racial justice and health equity.
From Obscurity to Headlines: How to Tell Social Justice Stories They Can’t Ignore
Learn the art of effective PR for socially conscious organizations so you can capture the media’s attention and drive social impact.
Advancing Justice and Equity Through Storytelling: A Q&A with Martin Ricard
For Martin, the founder of Community Symbol, storytelling has been a transformative tool. In this interview, he shares how his upbringing influenced his approach to creating effective communications strategies for justice-motivated organizations.
The Art of Turning Online Trolls Into Social Justice Gold
Here’s evidence that we’ve only scratched the surface of the potential of justice-motivated technology to drive social change online.
Celebrating Juneteenth: 6 Meaningful Ways for Organizations to Advocate for Black People and Promote Social Justice
Celebrating Juneteenth is an opportunity for organizations to foster an inclusive culture, promote education and awareness, and contribute to the ongoing fight for racial justice.
Top 5 Must-Have Digital Marketing Tools for Social Enterprises on a Tight Budget
In the 21st century, having a strong online presence is essential for the growth and success of any organization. However, limited budgets often pose a challenge. Fortunately, there are several cost-effective tools available that can help social enterprises grow online without breaking the bank.
The Importance of Using Asset-Based Language When Promoting Racial Equity and Social Justice
It’s time to shift the narrative from one that views historically excluded communities as liabilities to one that recognizes the inherent value and contributions of every individual.
Top 5 Website Metrics to Track to Measure Your Social Impact Online
Whether you’re just starting out or looking to improve your online presence, let’s explore the changes that are about to happen in Google Analytics and why social enterprises need to pay attention to their website metrics.
I, Too, Have Been Pulled Over by the Police
In light of the recent events in Memphis, I want to share my own experience and why this has everything to do with systemic racism.