by Martin Ricard | Dec 2, 2022 | Blog
Search Engine Optimization, also known simply as SEO, is a term that gets thrown around a lot. But, what does it mean? And how can you use it to help your mission-driven business or nonprofit grow, especially when you’re competing with larger businesses and more...
by Martin Ricard | Nov 11, 2022 | Blog
Social media platforms like Facebook, Twitter, Instagram, LinkedIn—and all the others—have become integral parts of our everyday lives. They connect us with friends, family members, colleagues, customers, brands and community organizations—even our pets. There is a...
by Martin Ricard | Oct 21, 2022 | Blog
What type of content should you post online if you want to get more website traffic and social media likes and inspire people to make social change? Should you share cute photos of your kids or pets? Should you make videos of you and your team dancing to the latest...
by Martin Ricard | Sep 7, 2022 | Guest Article
What do you picture when you hear that someone is a Trekkie — the word that refers to the ultimate fan of the TV and movie series Star Trek? You might be thinking: “They probably work at NASA” or “They must be an engineer at an elite research university.” Or “They...
by Martin Ricard | Jun 13, 2022 | Guest Article
What good is it to say you want to make a social impact if you can’t measure the impact you’re making? Think about it…every time a social justice issue starts to catch on and threaten the status quo (let’s say addressing police brutality, for example), a small but...
