Social enterprises play a crucial role in addressing our society’s most challenging issues, which also means they have to be innovative when it comes to getting customers and staying relevant in our digital-first economy. That’s why, in the 21st century,…
Do you know how many people are visiting your social enterprise's website? Are you tracking your website's performance to see what's working and what's not? If you're not paying attention to your website metrics, you could be missing out on…
Search Engine Optimization, also known simply as SEO, is a term that gets thrown around a lot. But, what does it mean? And how can you use it to help your mission-driven business or nonprofit grow, especially when you're competing…
Social media platforms like Facebook, Twitter, Instagram, LinkedIn—and all the others—have become integral parts of our everyday lives. They connect us with friends, family members, colleagues, customers, brands and community organizations—even our pets. There is a reason why these platforms…
What type of content should you post online if you want to get more website traffic and social media likes and inspire people to make social change? Should you share cute photos of your kids or pets? Should you make videos…
What good is it to say you want to make a social impact if you can’t measure the impact you’re making? Think about it…every time a social justice issue starts to catch on and threaten the status quo (let’s say…
Every day, I work with social entrepreneurs who are running businesses and leading nonprofits to change systemic problems and build a culture that supports the rights and voices of everyone. But you know who else is just as passionate about…
If there’s one web design trend I think we all should be paying attention to in the social entrepreneur space, I think it’s one-page websites. One-page websites serve an important role into today’s internet-first world. They help people focus, usually…
The first time I can remember a president openly talking about America's problem with racism on Day One of his administration was…oh wait, never. So you can imagine how pleasantly surprised I was to see that the Joe Biden-Kamala Harris…