by Martin Ricard | Oct 26, 2026 | Blog
Your funders can tell your last piece of content lacked soul and courage. We’re really sorry about that. You know who else can tell: your customers, your community, and the very people you’re trying to reach. And it’s not just the writing. It’s...
by Martin Ricard | Aug 25, 2026 | Blog
Most organizations in the social impact space treat storytelling like a campaign. They gear up, gather stories, publish something meaningful, and then move on to the next urgent thing. The stories get told once. The moment passes. And the people behind those...
by Martin Ricard | Jul 29, 2026 | Blog
Most justice-motivated organizations are better at doing the work than talking about it. That gap is costing them more than they realize. Last month, we introduced the Battle of the Story framework from the Center for Story-based Strategy and walked through one of the...
by Martin Ricard | Jun 30, 2026 | Blog
Your organization is not losing the public’s attention because of bad luck. You’re losing a story you didn’t know you were fighting. We see this constantly: incredible work, real impact, powerful stories. And, somehow, the world still isn’t...
by Martin Ricard | May 26, 2026 | Blog
How many times have you heard “We love what you’re doing” and then watched the funding go somewhere else? We hear this constantly from justice-motivated leaders: the programs are running, the community is being served, the impact is real. But the...
