by Martin Ricard | Aug 1, 2025 | Blog
Let’s get something straight: if you’re doing anything social justice-related right now, you will be tested. Not just by budget cuts, misinformation, or burnout—but by full-on ideological attacks meant to shake your resolve and silence your mission. Maybe it’s a...
by Martin Ricard | Jun 24, 2025 | Blog
What if the most powerful thing you could do with your storytelling strategy… was simplify it? If you’ve been feeling the pressure to keep up with every new trend, drop thousands on a campaign, or somehow turn your social justice work into viral content that reaches...
by Martin Ricard | May 26, 2025 | Uncategorized
Let’s get one thing straight: If your social impact message isn’t clear, it doesn’t matter how fancy your visuals are or how clever your wordplay sounds in your head. If people don’t get it, they won’t feel it. And if they don’t feel it, they won’t act on it. This is...
by Martin Ricard | May 1, 2025 | Blog
In the age of digital overload, it’s easy to get caught up chasing likes, views, and viral moments. We’ve all been there—posting the perfect reel, crossing our fingers that this is the one that finally gets shared. But here’s the truth that justice-motivated leaders...
by Martin Ricard | Mar 24, 2025 | Blog
You’ve been grinding, building and pouring everything you’ve got into your organization’s mission. Whether you’re building a justice-motivated business, leading a nonprofit, or organizing for community change, the journey is far from easy. And if you’re here, it’s...
