by Martin Ricard | Feb 26, 2026 | Blog
What if we told you that posting on social media isn’t the same thing as being heard? A lot of justice-driven organizations are online—sharing updates, posting announcements, reacting to the news—but still feel invisible. It’s not because the work isn’t...
by Martin Ricard | Dec 7, 2025 | Blog
If you work in the social impact world long enough, you start to believe that the only way to get people to care is by tugging at their heartstrings or walking them through the heaviness of the issues. We get used to telling stories about the struggle because struggle...
by Martin Ricard | Nov 19, 2025 | Blog
What if the next major threat to the community you serve isn’t a hostile politician or budget cuts, but an algorithm that no one in your organization understands? It’s not a hypothetical. Right now, as you’re reading this, AI systems are...
by Martin Ricard | Oct 21, 2025 | Blog
We’ll be honest—the first time we started using AI, it felt uneasy. We worried about losing the human touch—about what it meant for the stories we help bring to life. But that discomfort quickly became an invitation—to reimagine how technology can serve a social...
by Martin Ricard | Sep 22, 2025 | Blog
If you lead a justice-motivated business, nonprofit, or grassroots movement, you already know the digital landscape can feel like a double-edged sword. One minute your story is sparking connection and igniting change, and the next you’re fending off trolls, hostile...
