by Martin Ricard | May 18, 2023 | Blog
Social enterprises play a crucial role in addressing our society’s most challenging issues, which also means they have to be innovative when it comes to getting customers and staying relevant in our digital-first economy. That’s why, in the 21st century, having a...
by Martin Ricard | Mar 26, 2023 | Blog
Do you know how many people are visiting your social enterprise’s website? Are you tracking your website’s performance to see what’s working and what’s not? If you’re not paying attention to your website metrics, you could be missing out...
by Martin Ricard | Dec 2, 2022 | Blog
Search Engine Optimization, also known simply as SEO, is a term that gets thrown around a lot. But, what does it mean? And how can you use it to help your mission-driven business or nonprofit grow, especially when you’re competing with larger businesses and more...
by Martin Ricard | Nov 11, 2022 | Blog
Social media platforms like Facebook, Twitter, Instagram, LinkedIn—and all the others—have become integral parts of our everyday lives. They connect us with friends, family members, colleagues, customers, brands and community organizations—even our pets. There is a...
by Martin Ricard | Oct 21, 2022 | Blog
What type of content should you post online if you want to get more website traffic and social media likes and inspire people to make social change? Should you share cute photos of your kids or pets? Should you make videos of you and your team dancing to the latest...
by Martin Ricard | Nov 23, 2020 | Blog
The first time I can remember a president openly talking about America’s problem with racism on Day One of his administration was…oh wait, never. So you can imagine how pleasantly surprised I was to see that the Joe Biden-Kamala Harris transition team website...
