by Martin Ricard | Nov 11, 2022 | Blog
Social media platforms like Facebook, Twitter, Instagram, LinkedIn—and all the others—have become integral parts of our everyday lives. They connect us with friends, family members, colleagues, customers, brands and community organizations—even our pets. There is a...
by Martin Ricard | Oct 21, 2022 | Blog
What type of content should you post online if you want to get more website traffic and social media likes and inspire people to make social change? Should you share cute photos of your kids or pets? Should you make videos of you and your team dancing to the latest...
by Martin Ricard | Nov 23, 2020 | Blog
The first time I can remember a president openly talking about America’s problem with racism on Day One of his administration was…oh wait, never. So you can imagine how pleasantly surprised I was to see that the Joe Biden-Kamala Harris transition team website...
by Martin Ricard | Jul 1, 2020 | Blog
If there’s one thing the COVID-19 pandemic has proven so far, especially for nonprofits, it’s that having an online presence is no longer something that’s just nice to have. It’s a must-have feature that should be a priority for your organization if you want it to...
by Martin Ricard | May 13, 2020 | Blog
When it comes to storytelling these days, it’s important to keep in mind that there are a wide variety of tools and techniques you could choose from to promote your message of hope. When I got my start in the news business, I started off as a print journalist, so I’m...
by Martin Ricard | Sep 25, 2019 | Blog, Digital Communications
Let’s take a quick poll: What’s the number one industry that has been gaining the most attention when it comes to using creativity to get results? Tech start-ups? Lifestyle brands? Consumer products? Nope. The social impact industry. It might be hard to believe for...
