Stories
Check out our perspectives on social entrepreneurship, racial equity, social justice and how you can use our proven social impact marketing strategies to grow your online presence.
WARNING: Here’s What Every Social Entrepreneur Needs To Know About Video Content
Sure, it’s not as SEO-friendly and it does require a greater commitment from the viewer. But visual storytelling is a proven strategy for growing your online presence.
How I Helped a Nonprofit Raise Nearly $15,000 in 24 Hours
It’s getting close to the end of the year, and you know what that means if you’re a nonprofit, right? Yup, you guessed it: donations, donations, donations. Donations are the lifeblood of all nonprofits, and fundraising can be done in a number of ways. You can get...
What Social Entrepreneurs Can Do to Compete With Traditional Businesses That Have Big Marketing Budgets
Let’s take a quick poll: What’s the number one industry that has been gaining the most attention when it comes to using creativity to get results? Tech start-ups? Lifestyle brands? Consumer products? Nope. The social impact industry. It might be hard to believe for...
Colin Kaepernick Shows Us 3 Great Ways To Advance Racial Equity and Increase Your Online Presence
By now, everyone should have heard the name Colin Kaepernick, a controversial sports figure and a household name thanks to his national anthem protest that sparked a movement when he was a San Francisco 49ers quarterback. On one side of the fence, millions of people...
Social Entrepreneurs: Here’s the Best Way to Connect With Your Audience Online
Not too long ago, I heard a story about a woman who decided to honor her immigrant parents by taking her college graduation photos with her parents in the fruit fields where they used to work. The story behind the photos was so powerful that I immediately saw a...
3 Vital Facts Every Social Entrepreneur, Nonprofit and Changemaker Should Know About Growing Your Online Presence
Question: What does growing your online presence and investing in content marketing have to do with each other? A lot, actually. I know it sounds crazy because we’re so used to hearing about the need to have a website or a social media page these days. While that is...