The following is an excerpt from Community Symbol CEO Martin Ricard’s ebook, Make Your Mission Irresistible.

With federal funding freezes hitting justice-motivated organizations hardest, here’s the strategic communications playbook helping businesses and nonprofits stay funded, visible, and true to their mission.

Showing up online is different from leading online, and Faith in the Valley grew their impact by strengthening their messaging, pairing courage with strategy, and leading timely, values-driven conversations that build trust and authority.

How Zohran Mamdani’s viral, optimistic video strategy reshaped political storytelling—and how mission-driven organizations can use it to amplify their impact.

AI is reshaping social justice work. Learn about the risks, the opportunities, and how to engage responsibly with this powerful technology.

Learn five practical, values-driven steps to ethically integrate AI into your organization’s communications—with real examples like Sensemaker in Kentucky and the Anti-Eviction Mapping Project showing how communities are designing technology for justice, not just efficiency.

How justice-motivated businesses, nonprofits and activists can move beyond just surviving online trolls and crises, and build systems that strengthen your culture, grow your impact, and keep your mission moving forward.

Learn real-world strategies from organizations that turned trolling into triumph and strengthened their communities.

Learn how justice-motivated leaders can stay grounded and maintain their values-based communications strategy with bold messaging, creative storytelling, and real-world examples.