Stories
Insights, strategies and systems for justice communicators who are ready to be consistently seen
Your Mission Statement Is Not Your Narrative. Here’s the Difference.
Three things every justice-motivated organization needs to do to own their narrative—with real examples from organizations already doing it well.
The Battle of the Story: Why the Narrative About Your Community Is Being Written Right Now—With or Without You
Why making a big impact doesn’t always guarantee you’ll earn the public’s trust, and the narrative framework that closes the gap.
The 90-Day Visibility Sprint: How to Build Momentum, Tell your Story, and Stay Funded
Learn how justice-motivated organizations can build a working storytelling system in 90 days that keeps their mission compelling, their community engaged, and their funding relationships strong.
Gritty Love That Funders Can’t Resist: How Thistle Farms Built a Movement Worth Investing In
The following is an excerpt from Community Symbol CEO Martin Ricard’s ebook, Make Your Mission Irresistible.
The Language of Survival: How Justice-Motivated Organizations Are Staying Funded Without Losing Their Soul
With federal funding freezes hitting justice-motivated organizations hardest, here’s the strategic communications playbook helping businesses and nonprofits stay funded, visible, and true to their mission.
How one justice-motivated organization doubled its impact without ads
Showing up online is different from leading online, and Faith in the Valley grew their impact by strengthening their messaging, pairing courage with strategy, and leading timely, values-driven conversations that build trust and authority.
What Zohran Mamdani’s Viral NYC Mayoral Campaign Can Teach Justice-Motivated Leaders About Storytelling That Actually Moves People
How Zohran Mamdani’s viral, optimistic video strategy reshaped political storytelling—and how mission-driven organizations can use it to amplify their impact.
3 Reasons Justice-Motivated Leaders Can’t Ignore AI Anymore
AI is reshaping social justice work. Learn about the risks, the opportunities, and how to engage responsibly with this powerful technology.
5 Steps to Ethically Integrate AI in Your Organization’s Communications
Learn five practical, values-driven steps to ethically integrate AI into your organization’s communications—with real examples like Sensemaker in Kentucky and the Anti-Eviction Mapping Project showing how communities are designing technology for justice, not just efficiency.